Lucid Business Network
Established in 2002, Lucid is a joint initiative of the Cities of
Melbourne, Yarra and Stonnington, and the Victorian State Government
through the Victorian Streetlife Program.
Lucid is the largest
regional business network of its kind in Australia, and seeks to
enhance opportunities for Melbourne based fashion designers to ensure
the survival and growth of a robust and progressive local fashion
design industry.
In 2005, as part of a brief to design a website for Lucid, surfacemedia also created a visual identity for the network.
Solution
The design of the Lucid Business Network identity involved the following applications:
- Stationery
- Brochures & Booklets
- Event invitation