Minerals Council of Australia
The Minerals Council of Australia (MCA) represents Australia’s exploration, mining and minerals processing industry, nationally and internationally, in its contribution to sustainable development and society.
The MCA’s strategic objective is to advocate public policy and operational practice for a world-class industry that is safe, profitable, innovative, environmentally and socially responsible, attuned to community needs and expectations.
The Council is proactive in promoting its graduate employment scheme to university students.
Solution
surfacemedia designed a range of promotional print material for the MCA’s graduate careers campaign.
Targeting recent graduates and current undergraduate students, the poster and postcard designs incorporated industry related elements with a contemporary flair, likely to appeal to a young adult audience.