VPSC
Based in East Melbourne, the newly developed Victoria Parade Surgery Centre (VPSC) is one the largest day surgery centres in Australia.
As VPSC was a new organisation, the challenge for surfacemedia was to create a brand and identity experience that would promote the highest standards of practice in medicine without coming across old fashioned and institutional.
Solution
surfacemedia worked with VPSC to design a visual identity system that included the design of a logo, stationery set and presentation folders. The identity has been applied to building and reception signage to great effect.