MitchelLake
Visit
www.mitchellake.comMitchelLake is a specialist recruitment firm that sets themselves apart from their competitors in a very crowded marketplace. surfacemedia began working with Mitchelle in 2003, designing the outfits first online presence. Since that time the company has grown considerably and now has offices in Sydney, Melbourne and San Fransisco.
In 2008, with a growing local and international audience, it was time the online offering had an overhaul. The objective was to position MitchelLake as a leading specialist recruitment agency. A more powerful set of content management tools would also be required to assist MitchelLake staff manage the webite's content.
Solution
Using a combination of Flash and Html to reinforce key brand messages, the interface design is streamlined and professional. A three column format ensures content is easy to digest as it allows for shorter text line lengths and the less vertical scrolling.
The home page Flash feature allows for the presentation of additional content as the need arises, such as the latest TVC, and also provides a link to MitchelLake's ‘Live Roles’ database where potential candidates can browse available positions.
Other features include random client testimonials and client quotes, and a global search tool. Future developments will include the integration of an eMarketing system for broadcasting targeted HTML emails to a subscriber database.
Visit
www.mitchellake.com