Information Architecture
Organising content and labeling menus in ways that will make sense to your target users is probably the most important step toward a truly memorable user experience. Just as an architect must consider how people will find their way around inside a building, the information architect considers how people will navigate their way around your website or intranet.
Drawing on information gathered during target user research, your content requirements and organisational goals, Surface Media will devise content and a menu structure for your project that will allow users to get both were they want to go, and where you need them to, in ways they will remember when they return.
In keeping with our user-centred design process, low-fi prototype options will be quickly developed to allow for iteration based on user testing feedback.
Call Surface Media on 03 9670 7062 to discuss your digital requirements.
