Parenting Research Center Website
The Parenting Research Centre (PRC), Australia's only independent, not-for-profit research and development organization with exclusive focus on parenting, has been a client of Surface Media's for many years.
The newly launched PRC Corporate website is the new cornerstone of the organisation's digital strategy. The nature of the work that PRC undertakes involves a variety of stakeholders from many different backgrounds with very distinct skill sets and technical expertise. Business objectives need to be aligned with the needs of government representatives, academia, international researchers and even parents. Addressing the complex requirement of facilitating efficient content delivery to these varied groups through the new PRC corporate website and accompanying program microsites such as signposts.net.au, abcdparenting.org, mytime.net.au & parentingafterbushfire.net.au makes the current PRC digital strategy a resounding success for all user groups and stakeholders.
Solution
With a strong focus on parenting, the branding and content strategy had to be designed to successfully communicate the organisation's messages to a wide network of users and specifically, parents of culturally and linguistically diverse backgrounds. The website and accompanying digital strategy across PRCs knowledge creation and knowledge sharing divisions facilitates an ever important two-way conversation between PRC and its users. This is vital to the work of PRC as it assists them in innovating their own methods of research and knowledge acquisition.
Through leveraging existing social media networks, Surface Media ensured the PRC digital strategy would have a strong focus on community creation and interaction. Selecting and customizing appropriate technology like the Ning social networking platform for the purposes of creating micro-communities of users based on shared interests and cultural backgrounds was key to building PRCs reputation as an organisation that supports parents and communities rather than an organisation who simply studies them.
The first phase of the PRC corporate website has recently been completed and Surface Media are now working on their second phase which will include a bespoke Human Resource Management system that is integrated with PRC's online presence. PRC and Surface Media are also working towards a fully integrated, online Customer Relationship Management system to better assist the organization in tracking enquiries from the general public, members of research teams across the globe and local research program participants.
Call Surface Media on 03 9670 7062 to discuss your digital requirements.
