Top End Arts
Top End Arts Marketing is a Darwin based Arts Marketing organisation aimed at promoting and fostering the development of arts and culture across Australia’s Top End. The organisation works with artists and arts organisations from across the Arts spectrum, including indigenous arts, dance, music and literature.
Top End Arts Marketing required a complete overhaul of their old website, with a number of key considerations to be addressed, including increased user involvement and the implementation of a content management system that would significantly reduce the site administrator’s workload.
Solution
Ripe Online, leaders in online strategy and community building, and Surface Media were engaged to work in partnership to design and produce the new website.
Surface Media and Ripe Online worked to map out the site’s extensive functional requirements and specifications. It was decided that the best solution for Top End’s complex and unique requirements would be the implementation of a reliable and scalable open-source content management system which would allow for the on-going development of a customisable suite of tools.
Sample user-profiles were generated and used to inform the site’s information design and look and feel. Visually it was important for the site to remain clean and accessible while also encompassing a feel unique to arts and culture in Australia’s top end.
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